Tag Archive | "community"

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What happened to Modernism?

Posted on 24 May 2011 by Eric Corey Freed

Modernism week is an annual event held every February in Palm Springs, California. Thousands of people descend on the Coachella Valley to tour some of the incredible examples of Mid-Century Modern buildings that exist here. To call them fans of modernism is an understatement. Most that I met had some deep, near fanatical, obsession with this particular period of Architecture – a period in which the term “modern” meant what it should.

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Before it referred to that period of art history from 1920 to 1965, the word “modern” used to refer to a departure from traditionalism using cutting edge technology. It seems we have forgotten the beautiful power of the concept of something being truly modern. Practically all of the events around Modernism Week treated the past as something belonging to a bygone era, and a past that needs to be preserved. The general sentiment seemed to be that the unique conditions that gave rise to the Modernist movement is long gone and never to return.

While I agree the original examples of Mid-Century Modernism (1950′s and 60′s) that remain should be preserved, I found myself wanting more. One would think that Modernism itself should be so prevalent by now that we all live in our own Modernist house.

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The reality, of course, we know to be much different. Truly modern buildings are reserved for special occasions: a new high-rise or maybe a new public library. In the last decade, even public buildings and schools are starting to embrace modem designs. The US General Services Administration (GSA) has committed to truly modern designs in its’ new buildings. While this progress is wonderful, the daily buildings we use are being overlooked.

Most of the houses being built today are adamantly NOT modern. Unlike the rare Mid-Century Modern examples here in Palm Springs, most existing homes are shy about doing anything beyond the traditional. In fact most subscribe to a style that could best be called, “Spaniterranean,” a hodgepodge of romantic, traditional styles that have little to do with the area in which they are built, and even less to do with the people living in them.

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One of the pioneers of this Mid-Century Modernist movement is architect William Krisel. At 86 years of age, he is a wealth of architectural history. In a public conversation lecture held during Modernism Week, Krisel shared some stories of the feeling going on at the time.

“I found a group of likeminded developers and clients who felt the time had come for modern designed tract housing,” he explained.

Yes, the time HAD come. But then did it end? Today, the vast majority of tract housing (housing for the masses) is far from modern. The Tuscany-inspired, Mediterranean villas that blight our landscapes are uninspiring, boring and, worst of all, fake.

Krisel was able to convince clients to build a modern building, in part, because there was a movement going on around him helping to encourage others to join in. He told stories about looking for clients open to modern designs. Nearly 60 years later, architects are still having the same conversations.

Did Modernism fail in its’ mission? Perhaps we need a second Modernist movement.

A fact demonstrated clearly in Palm Springs. Surrounding most of these historical modern buildings are brand new, suburban sprawl, Spaniterranean buildings. New, modern buildings are still considered rare.

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PHOTO CREDIT: Behr Browers Architects

While driving along the 101 Highway in Southern California, I almost got into an accident when I caught a glimpse of the Calabasas Shopping Center. Here was a new, everyday building that was clearly modern. Digging around, I was also pleased to discover it to be the first LEED Certified building in the county and the debut project of the Calabasas County Green Development Standard.

Project manager Jason Oliver, from Behr Browers Architects spoke to me about how it came about. With project designer was Francisco Behr, they began by involving the community into the design process. The community’s initial reaction was reluctant to embrace something different, and expected a more traditional design.

“Once the community members started getting educated about the goal of increasing daylighting and opening up to view corridors,” Oliver continued, “they got excited about a modern aesthetic.” By including them in the thinking that goes into the design, the community stopped seeing something modern as being imposed upon them, but rather as a clear design solution.

“Towards the end [of the process],” says Oliver, “the community was almost unanimous in their desire for a modern design.”

That this particular modern building is also the greenest in Calabasas County further helped sell the community and officials on the final design.

“Spec[ulative] developments are primed for modern, sustainable design as they are already designed to cut out the fat and superfluous spaces,” Oliver explained. Could this model be repeated in other areas?

A few hours from here, the small city of Elk Grove, California is facing their own challenge with a modern design. This Sacramento suburb, which the Census Bureau once proclaimed America’s fastest-growing city, decided to establish itself as a destination spot.

Back in 2006, they set a bold vision for the future of their city by holding an international design competition to create a master plan for a $159 million civic center complex on 78 acres.

As told in the New York Times, this town of only 153,000 people saw a bold, modern building as the solution to their relative anonymity.

The council hoped that an iconic piece of architecture could vault the young city to higher heights, à la Bilbao in Spain and its Guggenheim museum.

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PHOTO SOURCE: New York Times

To this end, the City selected the more often visionary than practical architect, Zaha Hadid.

Ms. Hadid’s resulting design is a fluid, organic and bold piece of Architecture. She is, after all, the first woman to receive the Pritzker Architecture Prize. Although most of her designs have been on paper and unbuilt, the last decade has put her in high demand.

The mayor was thrilled that they had landed such a big fish. “We hit a home run on this one,” gushed James Cooper, the mayor at the time. “The citizens are so excited. The big thing is to let her be an architect and not stifle the process. We want her to think of something different. This is a new chapter in Elk Grove’s life.”

The community loved it when selected back in 2006, but now in a recession, the usual lack of vision is taking over. A new Mayor and new council members vehemently oppose the design, for no reason other than a fear of the new.

So perhaps it was no surprise that the council members did not attend any of the meetings — some of which included very positive comments from the public — over the nine months of planning until the final presentation of the master plan last week.

So, why this unfounded fear of Modernism?

It would be understandable had modern buildings been shown to destroy communities, bankrupt cities or prove structurally inferior… but cities did that through traditional planning, not through Modernism. Instead, modern buildings have been shown to attract visitors, revitalize cities and push the art of Architecture forward. We can’t afford to not build them.

The secret lie in learning from the past without copying it. Most town planners cling to traditional vernacular styles in the hopes of getting the good stuff they like in traditional styles (i.e.: maintain the street frontage, human scale awnings, etc.) in spite of the bad stuff they don’t (i.e.: an anachronistic collection of uninspiring repetition.)

Let’s study the styles of the past, learn from them and move on. Open our eyes to what worked in those approaches and adapt it to our modern sensibilities. Let’s have a new Modernist Movement. And this time, let’s make it a green one.

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Facebook designs better communities than Architects

Posted on 10 December 2010 by Eric Corey Freed

Perhaps millions of us are flocking to online communities since the real ones are so lacking.


My Grandfather used to fix and maintain his cars by himself. “Why pay someone to do something I can do?” he used to say, beaming with pride. Oil changes, tune ups, transmission work…he did it all. Today, I fix and maintain my computers. We were both responding to the prevailing technology of our time, but both unaware of how fully it will transform society. My Grandfather, who passed away in the 1960’s, probably never considered how the automobile eventually shaped US cities, culture and economic policy. Can we ever fully understand the impact the current technology will have until it is too late?

(Incidentally, my Grandfather, whose name was Frank, was how I was first told about Frank Lloyd Wright.)

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IMAGE: Courtesy of 60 Minutes

This week, Facebook founder Mark Zuckerberg was interviewed on 60 Minutes, discussing the future of his company, which has 500 million of us online an average of 7 hours a month. Zuckerberg presented his new paradigms for social interactivity and how Facebook was helping to facilitate that. The interview also included a tour of the Facebook offices in Palo Alto.

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IMAGE: Courtesy of 60 Minutes

But the irony was not lost on the reporters after touring the Facebook offices. The company that has redefined social interaction has none in its own office. Long rows of anonymous desks and computers are manned by people not speaking. The room is nearly silent save the clickety-clack of the fingers on all of those keyboards.

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IMAGE: Courtesy of 60 Minutes

It looks as if it were designed by the computer engineers themselves (which it probably was). Any discussions with others are done through instant messaging, even if the other person is seated right next to them. The line between person and machine gets blurred.

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IMAGE: Courtesy of 60 Minutes

This is a missed design opportunity. As designers, we should be designing spaces for social interaction that complements the types of interactions we find so appealing online. In short, we should be designing reality to be more appealing that virtual reality. Online community is our competition, and we should be rising up to meet the challenge of designing livable, joyful and connected environments.

Perhaps millions of us are flocking to online communities since the real ones are so lacking.

In the 1980s, as computer use began to surge, many raised concerns to the pending isolation in the modern world. Instead, computers connected us together in ways most never imagined while our built communities languished and remained relatively the same for decades.

There is even a new film about this surge in online community. Connected: An Autoblogography about Love, Death & Technology is a new film by filmmaker Tiffany Shlain that explores these ideas.

You can watch the trailer for Connected here:

We cannot fully realize the long-term effects of such digital interconnectedness. Today’s kids will be working in careers that do no yet exist. The top 10 in-demand careers of 2010 did not even exist back in 2004. Which means we are preparing today’s students for careers that do not yet exist and they will probably use technologies that have not yet been invented, in order to solve things we don’t even know are problems yet.

Pathways to Success (PTS) is a career mentoring program in a Southern California desert area called the Coachella Valley. (The Valley is home to the famous Palm Springs.) PTS brings experts into classrooms to connect the kids with the people in whose footsteps they may want to follow. Part mentoring program, part scholarship, PTS has helped thousands of high school students prepare and attend college.

So last week, I was asked to visit a high school in Palm Desert, California for its annual Career Day. On a Saturday morning I spoke with about a hundred students about Sustainability and Design and the potential that awaits them in those areas.

When I polled the room with, “Who is planning on going to college?” everyone in the room raised their hand. I continued, “Who knows what they want to do?” I was shocked to see only five hands remaining. College is now the place you go expecting to find yourself and your dream job (I hope they are not too disappointed).

Many of the students were asking sweetly hopeful questions, such as, “What is the real story with Global Warming? My science teacher says one thing, but my dad said it is a hoax.” (This, by the way, is a typical comment I get from students.) Sadly, none of the news I had for them was good as I explained the bitter reality of pumping 5.8 billion metric tons of carbon into the atmosphere, the 1.1 billion people without access to clean drinking water and how we stalled and dragged our feet for decades over doing something about it.

It was just announced that once again we broke the record and this past 10 years was the warmest decade on record.

Their tiny faces fell as I explained how the construction and operation of buildings was the biggest culprit for this damage. I also encouraged them to view the data for themselves. These students need to get to work on redesigning everything. We need to change our built environments, and we need to do it quickly. If not, perhaps the online communities will be all we have left.

You can watch the 60 Minutes interview here:

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Detroit, Dallas & Despotism lecture

Posted on 24 May 2010 by Eric Corey Freed

On April 14th, 2010, I gave the closing keynote at the Municipal Green Building Conference and Expo, help by the US Green Building Council’s LA Chapter, and SoCal Gas Company. You can watch the full hour-long video here. Continue Reading

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A new model of design practice

Posted on 14 May 2010 by Eric Corey Freed

Originally posted at: KBB Collective

A new model of design practice
Designers are inventing new ways to redefine the design profession

On Earth Day, I was in Seattle to speak to the students at Seattle University. While in town, I had the chance to meet with someone I had been admiring for a while.

John Morfield is the founder of Architecture 5 Cents. John was your typical 20-something architect when he was laid off from two different firms in the space of a year. Instead of digging around for another job, he redirected his loneliness and frustration into doing something tangible. He followed his desire to be around people and built a booth to wheel into the Ballard Farmers Market in Seattle. The sign above his head reads simply, “Architecture 5 cents.”

Continue Reading

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Interview with Gary Klein

Posted on 13 February 2010 by Eric Corey Freed

At the 2009 West Coast Green Conference, I interviewed Gary Klein, one of the leading experts on water management who used to work for the State of California and is now Managing Partner of Affiliated International Management. He has taught me more about water as a resource than anyone else.

Here in his interview, you’ll hear Klein’s understanding of water and how the inevitable water crisis could be avoided:

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Interview with Alex Wilson

Posted on 13 February 2010 by Eric Corey Freed

At the 2009 West Coast Green Conference, I was fortunate enough to get to meet and interview Alex Wilson, Executive Editor of Environmental Building News, part of the incredible Building Green site that I visit almost daily.

Here in his interview, you’ll hear Wilson talk about the challenges and roadblocks facing us:

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Interview with Martin Melaver

Posted on 13 February 2010 by Eric Corey Freed

At the 2009 West Coast Green Conference, I was fortunate enough to get to meet and interview someone I have admired for a while. Martin Melaver is CEO of Melaver Inc., a sustainable real estate development company and author of the wonderful book, Living Above the Store.

At the conference, I put together a panel with Melaver and David Orr having a conversation. (The nice part of being part of the Conference Advisory Board is being able to make things that I really just want to see.)

Here in his interview, you’ll hear Melaver’s view to sustainability:

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