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What happened to Modernism?

Posted on 24 May 2011 by Eric Corey Freed

Modernism week is an annual event held every February in Palm Springs, California. Thousands of people descend on the Coachella Valley to tour some of the incredible examples of Mid-Century Modern buildings that exist here. To call them fans of modernism is an understatement. Most that I met had some deep, near fanatical, obsession with this particular period of Architecture – a period in which the term “modern” meant what it should.

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Before it referred to that period of art history from 1920 to 1965, the word “modern” used to refer to a departure from traditionalism using cutting edge technology. It seems we have forgotten the beautiful power of the concept of something being truly modern. Practically all of the events around Modernism Week treated the past as something belonging to a bygone era, and a past that needs to be preserved. The general sentiment seemed to be that the unique conditions that gave rise to the Modernist movement is long gone and never to return.

While I agree the original examples of Mid-Century Modernism (1950′s and 60′s) that remain should be preserved, I found myself wanting more. One would think that Modernism itself should be so prevalent by now that we all live in our own Modernist house.

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The reality, of course, we know to be much different. Truly modern buildings are reserved for special occasions: a new high-rise or maybe a new public library. In the last decade, even public buildings and schools are starting to embrace modem designs. The US General Services Administration (GSA) has committed to truly modern designs in its’ new buildings. While this progress is wonderful, the daily buildings we use are being overlooked.

Most of the houses being built today are adamantly NOT modern. Unlike the rare Mid-Century Modern examples here in Palm Springs, most existing homes are shy about doing anything beyond the traditional. In fact most subscribe to a style that could best be called, “Spaniterranean,” a hodgepodge of romantic, traditional styles that have little to do with the area in which they are built, and even less to do with the people living in them.

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One of the pioneers of this Mid-Century Modernist movement is architect William Krisel. At 86 years of age, he is a wealth of architectural history. In a public conversation lecture held during Modernism Week, Krisel shared some stories of the feeling going on at the time.

“I found a group of likeminded developers and clients who felt the time had come for modern designed tract housing,” he explained.

Yes, the time HAD come. But then did it end? Today, the vast majority of tract housing (housing for the masses) is far from modern. The Tuscany-inspired, Mediterranean villas that blight our landscapes are uninspiring, boring and, worst of all, fake.

Krisel was able to convince clients to build a modern building, in part, because there was a movement going on around him helping to encourage others to join in. He told stories about looking for clients open to modern designs. Nearly 60 years later, architects are still having the same conversations.

Did Modernism fail in its’ mission? Perhaps we need a second Modernist movement.

A fact demonstrated clearly in Palm Springs. Surrounding most of these historical modern buildings are brand new, suburban sprawl, Spaniterranean buildings. New, modern buildings are still considered rare.

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PHOTO CREDIT: Behr Browers Architects

While driving along the 101 Highway in Southern California, I almost got into an accident when I caught a glimpse of the Calabasas Shopping Center. Here was a new, everyday building that was clearly modern. Digging around, I was also pleased to discover it to be the first LEED Certified building in the county and the debut project of the Calabasas County Green Development Standard.

Project manager Jason Oliver, from Behr Browers Architects spoke to me about how it came about. With project designer was Francisco Behr, they began by involving the community into the design process. The community’s initial reaction was reluctant to embrace something different, and expected a more traditional design.

“Once the community members started getting educated about the goal of increasing daylighting and opening up to view corridors,” Oliver continued, “they got excited about a modern aesthetic.” By including them in the thinking that goes into the design, the community stopped seeing something modern as being imposed upon them, but rather as a clear design solution.

“Towards the end [of the process],” says Oliver, “the community was almost unanimous in their desire for a modern design.”

That this particular modern building is also the greenest in Calabasas County further helped sell the community and officials on the final design.

“Spec[ulative] developments are primed for modern, sustainable design as they are already designed to cut out the fat and superfluous spaces,” Oliver explained. Could this model be repeated in other areas?

A few hours from here, the small city of Elk Grove, California is facing their own challenge with a modern design. This Sacramento suburb, which the Census Bureau once proclaimed America’s fastest-growing city, decided to establish itself as a destination spot.

Back in 2006, they set a bold vision for the future of their city by holding an international design competition to create a master plan for a $159 million civic center complex on 78 acres.

As told in the New York Times, this town of only 153,000 people saw a bold, modern building as the solution to their relative anonymity.

The council hoped that an iconic piece of architecture could vault the young city to higher heights, à la Bilbao in Spain and its Guggenheim museum.

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PHOTO SOURCE: New York Times

To this end, the City selected the more often visionary than practical architect, Zaha Hadid.

Ms. Hadid’s resulting design is a fluid, organic and bold piece of Architecture. She is, after all, the first woman to receive the Pritzker Architecture Prize. Although most of her designs have been on paper and unbuilt, the last decade has put her in high demand.

The mayor was thrilled that they had landed such a big fish. “We hit a home run on this one,” gushed James Cooper, the mayor at the time. “The citizens are so excited. The big thing is to let her be an architect and not stifle the process. We want her to think of something different. This is a new chapter in Elk Grove’s life.”

The community loved it when selected back in 2006, but now in a recession, the usual lack of vision is taking over. A new Mayor and new council members vehemently oppose the design, for no reason other than a fear of the new.

So perhaps it was no surprise that the council members did not attend any of the meetings — some of which included very positive comments from the public — over the nine months of planning until the final presentation of the master plan last week.

So, why this unfounded fear of Modernism?

It would be understandable had modern buildings been shown to destroy communities, bankrupt cities or prove structurally inferior… but cities did that through traditional planning, not through Modernism. Instead, modern buildings have been shown to attract visitors, revitalize cities and push the art of Architecture forward. We can’t afford to not build them.

The secret lie in learning from the past without copying it. Most town planners cling to traditional vernacular styles in the hopes of getting the good stuff they like in traditional styles (i.e.: maintain the street frontage, human scale awnings, etc.) in spite of the bad stuff they don’t (i.e.: an anachronistic collection of uninspiring repetition.)

Let’s study the styles of the past, learn from them and move on. Open our eyes to what worked in those approaches and adapt it to our modern sensibilities. Let’s have a new Modernist Movement. And this time, let’s make it a green one.

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What we can learn from a toy kitchen

Posted on 27 December 2010 by Eric Corey Freed

Originally posted at KBB

With the holidays here, I was tasked with assembling the gifts for my 2-1/2 year old daughter. This is an occupational hazard of every architect and contractor I know. Let’s see: five years of undergrad, three years of internship and two in graduate school, and architects stand out as the best in the family at putting large toys together. (I also get asked by friends to assemble Ikea furniture in exchange for pizza.)

My mother-in-law, in her infinite wisdom, gave my daughter a mini kitchen. Perhaps you have seen these in the stores: half-scale kitchenettes complete with integrated drainage board, undermount sink and cabinet lighting. The box features a young girl happily playing in her kitchen, demonstrating that toy companies may still get their marketing from the sexist Seventies. Despite the anachronism, they know their toys. My daughter, still yet unaware of the feminist movement, screamed in delight at seeing her new kitchen. The gift was, by far, the biggest hit of the holiday. She wanted to sleep in it last night.

Assembly of the kitchen was assigned to me, of course. Opening the large box revealed the same components you’d expect in unpacking a real kitchen: two large slabs of countertop, base cabinet and upper cabinets. The plastic oven, microwave and refrigerator snapped easily into their assigned spaces. Subtle design “features,” such as accent tiles, crown molding and drawer pulls were added with stickers or snap in handles. All of it was rendered in lightweight plastic, so structural ribs were integrated into the monolithic shapes to add rigidity. As I stepped back and inspected the assembled unit, I found myself admiring the thought that went into the design of the assembly.

From the graphical layout of the numbered instructions, to the predrilled holes provided for the screws, the entire act of putting this thing together was deliberately designed to be easy to understand, affordable to produce and to minimize the chance of poor craftsmanship. Nothing was left to chance and it was all by design.

If only our real kitchens could be so simple.

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The irony is that the price to have this simplicity at the end requires a vast amount of design complexity at the upfront. Consider the following lessons from my daughter’s toy kitchen:

Design for assembly: Since we know our kitchens have to be put together and we may not be present when that happens, we should design and document the sequence of events. A great exercise may be for you to imagine you have to create an instruction manual for your client to assemble the kitchen.

Design for shipping: The various components of the kitchen must be delivered from some place, so we could reduce cost and unpacking labor by better understanding the constraints and size limitations in the shipping. After all, have you ever worked on a project where the cabinets were unable to fit through the front door? (I know it happened to me once…)

Eliminate any decisions that need to be made by a contractor: Most of the stress and worry during a project comes from when the realities of construction meet the abstract nature of the design drawings. Architects and designers should anticipate the decision points a contractor would have to make and eliminate them. Better drawings, better design could do this and reduce headaches at the end of the project.

Prefabrication: Entire chunks of the kitchen could be prefabricated in the controlled conditions of a factory rather than the unpredictable ones on a job site. Prefabrication speeds up construction, improves quality and lowers cost. These benefits would overcome the additional cost of shipping. Pre-approved assemblies could also avoid the need for on-site inspections.

Computer milling and cutting: Product and toy designers have been taking advantage of computer milling and rapid prototyping machines for years. The building industry could fabricate entire portions of their kitchens with such devices. Imagine how a 3D printer could produce a cabinet, counter, backsplash and sink all in one, solid piece. Such forms could allow you to tighten and improve design tolerances down to near zero.

Embrace appliances as components: Although appliances come in standard sizes (i.e.: dishwashers are typically 24 in.), their installation is overly complicated and prone to contractor error. Appliance manufacturers could take a cue from computers or car stereos and create a standard for installation. A standardized sleeve could be part of every kitchen into which your oven or dishwasher would snap into place. Connections to water, gas and electric would also snap into place. Installing a cooktop could take 2 minutes.

Mass production: Toy manufactures benefit from the economy of scale of the mass production of their products. It would not be cost-effective to produce customized molds for a kitchen you would only create once. Instead, we should mass produce our designs. Envision the design as a product to be marketed to everyone and design it. The idea of creating every kitchen as a one-off, customized creation is expensive, time-consuming and, frankly, narcissistic. Design entire sections of the kitchen to be recreated for other clients.

Mass customization: All of these tools can combine to allow for an infinite number of possibilities. Digital CNC milling machines could give each project a customized cabinet door or insignia. They can change the colors, but not the arrangement.

In a real kitchen environment, such ideas could transform the construction industry and return architects and designers back to their rightful role as the masters of design.

While this added upfront work would have numerous benefits to the quality, cost and sustainability of the finished design, only a handful of experimenting designers have even tried it. Sadly, most architects and designers have avoided, ignored or passed off such responsibilities. Reduced fees, bargain hunting clients and the litigious nature of the construction industry have all pushed this trend of reduced design responsibility for decades.

But the unforeseen result of this trend has been to make us into glorified specifiers. The real opportunities to improve the quality, craftsmanship, usability and sustainability of our designs is missing. The mechanized world of digital technology could, ironically, spur a return to warm craftsmanship. As designers, we could prove our value by designing projects that are more beautiful, less expensive and of higher quality. All just by learning some lessons from our toys.

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Facebook designs better communities than Architects

Posted on 10 December 2010 by Eric Corey Freed

Perhaps millions of us are flocking to online communities since the real ones are so lacking.


My Grandfather used to fix and maintain his cars by himself. “Why pay someone to do something I can do?” he used to say, beaming with pride. Oil changes, tune ups, transmission work…he did it all. Today, I fix and maintain my computers. We were both responding to the prevailing technology of our time, but both unaware of how fully it will transform society. My Grandfather, who passed away in the 1960’s, probably never considered how the automobile eventually shaped US cities, culture and economic policy. Can we ever fully understand the impact the current technology will have until it is too late?

(Incidentally, my Grandfather, whose name was Frank, was how I was first told about Frank Lloyd Wright.)

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IMAGE: Courtesy of 60 Minutes

This week, Facebook founder Mark Zuckerberg was interviewed on 60 Minutes, discussing the future of his company, which has 500 million of us online an average of 7 hours a month. Zuckerberg presented his new paradigms for social interactivity and how Facebook was helping to facilitate that. The interview also included a tour of the Facebook offices in Palo Alto.

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IMAGE: Courtesy of 60 Minutes

But the irony was not lost on the reporters after touring the Facebook offices. The company that has redefined social interaction has none in its own office. Long rows of anonymous desks and computers are manned by people not speaking. The room is nearly silent save the clickety-clack of the fingers on all of those keyboards.

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IMAGE: Courtesy of 60 Minutes

It looks as if it were designed by the computer engineers themselves (which it probably was). Any discussions with others are done through instant messaging, even if the other person is seated right next to them. The line between person and machine gets blurred.

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IMAGE: Courtesy of 60 Minutes

This is a missed design opportunity. As designers, we should be designing spaces for social interaction that complements the types of interactions we find so appealing online. In short, we should be designing reality to be more appealing that virtual reality. Online community is our competition, and we should be rising up to meet the challenge of designing livable, joyful and connected environments.

Perhaps millions of us are flocking to online communities since the real ones are so lacking.

In the 1980s, as computer use began to surge, many raised concerns to the pending isolation in the modern world. Instead, computers connected us together in ways most never imagined while our built communities languished and remained relatively the same for decades.

There is even a new film about this surge in online community. Connected: An Autoblogography about Love, Death & Technology is a new film by filmmaker Tiffany Shlain that explores these ideas.

You can watch the trailer for Connected here:

We cannot fully realize the long-term effects of such digital interconnectedness. Today’s kids will be working in careers that do no yet exist. The top 10 in-demand careers of 2010 did not even exist back in 2004. Which means we are preparing today’s students for careers that do not yet exist and they will probably use technologies that have not yet been invented, in order to solve things we don’t even know are problems yet.

Pathways to Success (PTS) is a career mentoring program in a Southern California desert area called the Coachella Valley. (The Valley is home to the famous Palm Springs.) PTS brings experts into classrooms to connect the kids with the people in whose footsteps they may want to follow. Part mentoring program, part scholarship, PTS has helped thousands of high school students prepare and attend college.

So last week, I was asked to visit a high school in Palm Desert, California for its annual Career Day. On a Saturday morning I spoke with about a hundred students about Sustainability and Design and the potential that awaits them in those areas.

When I polled the room with, “Who is planning on going to college?” everyone in the room raised their hand. I continued, “Who knows what they want to do?” I was shocked to see only five hands remaining. College is now the place you go expecting to find yourself and your dream job (I hope they are not too disappointed).

Many of the students were asking sweetly hopeful questions, such as, “What is the real story with Global Warming? My science teacher says one thing, but my dad said it is a hoax.” (This, by the way, is a typical comment I get from students.) Sadly, none of the news I had for them was good as I explained the bitter reality of pumping 5.8 billion metric tons of carbon into the atmosphere, the 1.1 billion people without access to clean drinking water and how we stalled and dragged our feet for decades over doing something about it.

It was just announced that once again we broke the record and this past 10 years was the warmest decade on record.

Their tiny faces fell as I explained how the construction and operation of buildings was the biggest culprit for this damage. I also encouraged them to view the data for themselves. These students need to get to work on redesigning everything. We need to change our built environments, and we need to do it quickly. If not, perhaps the online communities will be all we have left.

You can watch the 60 Minutes interview here:

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Greening restaurants

Posted on 30 April 2010 by Eric Corey Freed

This article originally appeared: http://kbbcollective.com/greening-restaurants.html

Greening restaurants
Restaurants will have to do more than change light bulbs; they need to grow their own food on site

Last month I spoke at the CHART Conference. Also known as the Council for Hotel and Restaurant Trainers, their annual gathering includes restaurant operators from around the country. Their impressive list of members include every family chain restaurant you’ve ever heard of, including Red Lobster, Olive Garden, Rubio’s, Chuck E. Cheese, Perkins, et al. The room was packed with a “who’s who” of lifestyle eateries.

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The Urban Re:Vision Dallas Competition

Posted on 30 March 2009 by Eric Corey Freed

Here is an interview I did with Chris Cheatham discussing the current design competition for Urban Re:Vision.

The competition is to design a city block next to City Hall in Dallas. The winning design is scheduled to actually be built.

Here is your chance at fame and fortune. Check out www.revision-dallas.com for the complete details.

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GreenWizard

Posted on 17 March 2009 by Eric Corey Freed

I am on the advisory board for a new startup called GreenWizard.

It bills itself as “Expedia meets Lending Tree” for green building products. Check it out:

READ THE STORY HERE

Link to GreenWizard Site

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5 ways to increase area of Manhattan without tearing down old buildings

Posted on 16 March 2009 by Eric Corey Freed

The Bigger Apple is a wonderful discussion of ways to increase the size of Manhattan Island. The author, the former chief executive of the Battery Park City Authority, gets into details of how to develop these areas.

Very clever and something we could do in every city, even in our suburbs.

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Natural Home Magazine’s 10th Anniversary

Posted on 13 March 2009 by Eric Corey Freed

This is an article I wrote for Natural Home Magazine’s 10th Anniversary Issue (coming out this month).

I interviewed:

Gil Friend, Natural Logic

Pliny Fisk, Center for Maximum Potential Building Systems

Sarah Susanka, Architect and best-selling author, The Not So Big House series

David W. Orr, Professor of Environmental Studies, Oberlin College

Michelle Kaufmann, Architect

Sergio Palleroni, Center for Sustainable Processes and Practices, Portland State University

FULL STORY HERE

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Re:Vision Founder interviewed in Treehugger

Posted on 12 January 2009 by Eric Corey Freed

Stacey Frost, founder of Urban Re:Vision was recently interviewed in Treehugger about our upcoming design competition in Dallas.

I have been working with Urban Re:Vision for several years as their advisor and helped them put together a star studded lineup of advisors, jurors and partners. I encourage everyone and anyone to submit their ideas for the upcoming Dallas competition.

Read more about the competition here.

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How I prepare for the West Coast Green Conference

Posted on 01 September 2008 by Eric Corey Freed


I look forward to the West Coast Green Conference each year. Of all the conferences I attend, it is by far my favorite. Most of the time, I’m giving a lecture to room full of doubters and skeptics, so it’s uncommonly fun to speak to the enthusiastic crowds at West Coast Green. I have been honored to be one of the advisors to the conference since it’s inception, and am thrilled to contribute to the success of the event.

In preparation for the conference, I create an entirely new presentation. I throw out everything and start from scratch. It is akin to a standup comedian trashing his act to write entirely new material. And though this is incredibly time consuming, it forces me to rethink how I talk about design and sustainability.

The process of developing a new keynote speech takes an entire year of thinking and research. It starts at the previous years West Coast Green conference as I learn of new ideas and memes emerging. Topics, stories and information rattle around in my head, while I stuff notes, images and thoughts into a folder throughout the year. By letting the subject marinate, I find the gaps in my research and in the final story I will be telling.

Once the narrative is fairly complete, I can begin putting the actual slideshow together. The process of building the slides is conducted over two months before the conference. I work closely with my interns during this process we find ways to connect boring data with something relevant and memorable. Slides are shuffled, reordered and edited. Images we like are replaced with new, better images we love.

We continually try to find ways to inject humor into the talk. Ironically, this is incredibly serious business and the hardest part. How do you write something that will always come off as funny amid all of that “doom and gloom” talk? How do you balance humor with the need to make a point? I don’t want the humor to allow people to ignore the bigger issue or overshadow the point… the humor is key to the success of the talk and the hardest thing to add. There are always more facts to be found; but humor is impossible to simply “dig up.”

The slides are tweaked up until the start of the conference. I practice the final draft of the talk in front of my students; which might be the only chance I get to perform it in front of a real, live audience before the actual conference. I use this as a chance to test the timing and humor; often recording it for later viewing.

I’ve posted before about the tools I use to I create my presentations, skipping PowerPoint and using Apple’s Keynote instead.

We’re still working on the final version of my talk, “The Myth of Sisyphus: A plan to green our buildings and avoid extinction.” In short, I discuss how our buildings are like Sisyphus, constantly pushing boulder uphill in order to survive. The talk outlines how to change this paradigm and find the hidden opportunities in green building.

I will be speaking at West Coast Green on Thursday, September 25th at 1:30 – 2:30pm. A booksigning will be held immediately following the talk.

Be sure to do what you can to attend the conference. It is well worth the cost and time. Register for the conference here.

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